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McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken

McDonald’s to take on KFC and rivals as Gen Z flock to fried chicken

Fast food giant aiming to increase share of global chicken market as rising cost of beef hits profits McDonald’s is betting on fried chicken as health concerns and the rising price of beef shift dining habits. The company said that it aimed to take an extra 1.5 percentage point share of the global chicken market by 2030, with an aim to increase its share of drinks by the same proportion. McDonald’s said the growth in chicken, a lower-priced protein, would not come at the expense of beef burger sales, saying it aimed maintain its “leadership position in beef”. Continue reading...

McDonald'sneutral
Sep 23, 2026 · byThe Guardian
McDonald's lays out $8.5 billion franchisee support plan

McDonald's lays out $8.5 billion franchisee support plan

McDonald's has today outlined about $8.5 billion in support for franchisees as part of an expanded growth plan and set targets for margin and market share growth as it looks to revive sales momentum after several muted quarters.

McDonald'sneutral
Sep 23, 2026 · byBusiness
McDonald’s is testing ads on its drive-thru menus

McDonald’s is testing ads on its drive-thru menus

McDonald's is putting ads on its drive-thru menu as part of a "limited" pilot at company-owned restaurants, according to a report from Bloomberg. Drive-thru locations included in the test will show ads from other brands on digital menu boards after a customer places their order, which they'll see while they wait for their meal. In […]

McDonald'sneutral
Sep 23, 2026 · byThe Verge